Wednesday, November 27, 2019

Human Development free essay sample

A comparison of two literary works to describe what it means to be human and the processes of human development. (more)

Sunday, November 24, 2019

Writer#8217;s Manual for Research Paper on Child Development

Writer#8217;s Manual for Research Paper on Child Development Writing a research paper is not as daunting as some people like to believe. If you have the required information, you can create a compelling paper in no time. And to be able to do so, you need to learn the methods and techniques that outline an exemplary research paper. However, knowing how a research paper is written alone is not really that beneficial. To compose a perfect research paper on child development, you have to read our previous two guides i.e. 10 facts for a research paper on child development and 20 child development research paper topics. These two guidelines will play a vital role in allowing you to write quickly and effectively – leaving you worry free at the time of need. Composing an Attractive Title A title is what really attracts your audience to read your research paper. It is the first thing they will notice about it. You should compose a persuasive title by providing insights to what the reader is going to find inside the paper. You should also try to indicate the variables, both independent and dependent ones. Writing the Abstract The abstract, in general terms, is a brief summary of your content in your research paper. It contains your research question, hypothesis (if there is any) and the discoveries along with the studies you have done on that particular topic. You can also discuss the resources and samples that you’ll use in your paper. Composing the Introduction of Your Paper Introduction is one of the most important paragraphs of your research paper. If your title is attractive, but your introduction isn’t convincing, the reader would not want to read further. To compel the reader to read further, you have to speak clearly. Tell your readers about the problem you’ll be discussing. Describe the research that you did on the problem or topic and sprinkle some information on sources and evidence that support your research and point of view. Concluding everything very briefly would allow the reader to know what’s coming in the next paragraphs and he’ll be interested to read it further. To refine the introduction even further, you have to define issues and problems that would later lead to you research. Explain the variables (independent and dependent) of your research/experiment. Define why you were eager to study this phenomenon in the first place and add some little personal touch to it while describing it. You can also include the hypothesis right after that. Plus, you can define some significant concepts that will be mentioned in your paper but it’s considered optional. Finally, don’t forget to conclude your introduction with a clear and concise delimitation focus. Writing the Body of Your Research Paper Once you have gone through the beginning, it’s time that you start working on the main body of your paper. These paragraphs should be properly organized and must be full of information. Each paragraph should only talk about a particular research that you have done with proper source. Concluding the Paper with Documentation Documenting the sources in your research paper is necessary because it clarifies that your research is original and authentic and it is not a copied version of the sources you used. It also helps the reader know that you have a good understanding of the topic that you have chosen to research on. And of course, if you forget to include the documentation then your research may be suspected as plagiarized content. Don’t forget to include the bibliography of the sources that you have use. It’s a must to let readers know that your research is authentic and has been borrowed from some credible sources. In other words, it helps define your research as an unbiased version of your opinion, based mostly on facts and nothing else. That’s about it! Once you have concluded the paper. It’s time to take a break. Once reenergized, go through your paper and correct mistakes to have a perfect output. Remove parts that might seem a bit excessive, add information that would make your paper better. Don’t forget to look for outline mistakes and grammatical errors and consider revising again. The more you revise, the better your research paper would become. Now you’re reading to write an exemplary research paper on child development. Be sure to read our first and second guide as well, if you haven’t already. Happy writing!

Thursday, November 21, 2019

The Capital Asset Pricing Model is a very useful model and it is used Essay

The Capital Asset Pricing Model is a very useful model and it is used widely in the industry even though it is based on very strong assumptions. Discuss in the light of recent developments in the area - Essay Example recent developments to see if it can be considered a credible and reliable model for asset pricing and forecasting for today’s dynamic business environment. The CAPM is seen as an asset pricing method which gives a theoretical determination of the required rate of return of an asset, given the condition that the asset is being added to an existing well-diversified portfolio (Berk, 1995). This means that estimating the rate of return of an asset based on the CAPM requires that the asset in question will not be an independent asset being invested but part of a portfolio considered to be well-diversified. Again, Fama & French (2002) stressed that the use of CAPM in asset pricing must be based on the use of assets which are considered non-sensitive to non-diversified risks which come as either systematic risk or market risk. In short, the asset must be a risk-free asset which guarantees the repayment of interest and principal with absolute certainty (Banz, 1981). There are several determinants and variables used in the calculation of CAPM and hence the CAPM formula. There are generally traditional and modified formulas for CAPM but this pap er is limited to the use of the traditional formula. Fama & French (1992) stressed that for CAPM usage, it is important that the expected return on the capital asset E(Ri), which can only be known when the risk-free rate of interest Rf, sensitivity of the expected excess asset or beta ßi, expected return of the market E(Rm), and market premium E(Rm) – Rf are all known. With these known, it is possible to obtain the CAPM given as For the actual applicability of the equation and SML to function, there are very important assumptions that must hold. In all, CAPM makes use of nine assumptions which are briefly analysed as follows. The first is that investors aim to maximise economic utilities. Based on this assumption, investors would only want to go into investments that have asset quantities that are known and fixed so that the

Wednesday, November 20, 2019

An Exceptional Leader Lee Cockerell Case Study Example | Topics and Well Written Essays - 2250 words

An Exceptional Leader Lee Cockerell - Case Study Example Disney World was opened in 1971 inspired by the dreams of Walt Disney who wanted a theme park on the east coast that could supplement the Disney land in California (WDW, 2011). Lee Cockerell founded the Lee Cockrell LLC company. The company is a leadership, management and consulting company that specializes in leadership and management training with an emphasis on how to create world-class customer services through exceptional leadership. The company works on the principle that there are many products and services in the market which are very similar; it is only through the interaction between the employees and the customers that make the difference and gives the organization the competitive advantage (Horn, 2011). He speaks at various conferences, training people in a very simple down-to-earth style that relates to everyone listening to him. Lee has long experience in the hospitality industry and has worked with very many companies all over the world including the Hilton Hotels Corp oration, Marriot Hotels, and Resort before finishing off at the famous Walt Disney Company (Horn, 2011). It is after retiring that he formed his own company in order to share what he has learned all the years in the world’s biggest companies. ...Banks cannot lend them money because they do not have the experience to run the company and secondly is that they do not have security with which the banks can take in case they fail to repay the loaned money (Awogbenle & Iwuamadi, 2010). This becomes a big challenge and many people often fail to start businesses because of this problem. Cockrell was also faced with the same problem and this is well explained because of his poor background. He was just a farm boy and he did not have enough money that could help him start any business. Though he tried to seek for ways he did not get any far because of the same reasons explained above (Cockrell, 2008). Many people and companies face the same problem at the start but once they are runnin g they are able to secure funding from other sources such as banks and other financial institutions that help them in the running of the business. The second problem that faced Lee was the lack of managerial skills. Just like other entrepreneurs, many of them begin with very little knowledge of how to run a business. They lack the essential management skills that are very important in ensuring that people and other resources are managed effectively so as to produce outcomes (Crispen Chipunza, 2011). The result is usually disastrous with many of the businesses closing down because of poor management. Many examples exist in the world today of such business and there are also many examples of people who have failed because of lack of managerial and leadership skills. Lee saw this and decided to pursue a degree in management so that he could understand better how to run a business effectively.

Sunday, November 17, 2019

Knowledge Management Essay Example | Topics and Well Written Essays - 5000 words

Knowledge Management - Essay Example Thus, contemporary KM theories can roughly be classified into three major categories: 1. Technology-focused: primary focus on the enhancement of technologies that facilitate sharing/growth of knowledge. 2. Organisational: designing and reshaping the organisational environment in a way to facilitate knowledge processes. 3. Ecological: focus on the interaction process within the organisational environment involving people, knowledge and environmental factors (Gordon & Edge, 1997). A similar categorisation of the KM approaches is suggested in perhaps the only formal taxonomy of KM up to date. Michael Earl (2001) based his research on comprehensive empirical data to identify three major schools of KM: Technocratic: emphasis on information or technologies of KM. Economic: knowledge should be managed similarly to other assets (e.g. stock, bonds, etc). Behavioural: focus on knowledge exchange as a fundamentally social process (p. 224). However, modern models and theories of models are often difficult to fit in this taxonomy due to their integrative nature which encompasses elements of each school. The below overview provides some key concepts and theories associated with effective KM system. Main Body One popular KM approach widely used these days is a so-called 'pragmatic management'. Though it is not classified in the Earl's classical taxonomy pragmatic management is recently becoming increasingly popular, especially in the small to middle organisations. This approach seems rather close to Earl's behavioural paradigm that views knowledge management and knowledge exchange as fundamentally social processes. The main difference of this paradigm lies in the fact that it doesn't imply serious investments in the employees and their all-round... this paper describes the basic idea of knowledge management which is universal – doing what is needed to get the most out of knowledge resources – its practical implementation may vary in each particular case. The variations are not too serious and mostly concern the share of attention paid to either technological or human aspect of KM while the key principles remain similar in the modern models of KM: explicit and tacit knowledge, interactive nature of KM processes, increased attention cognitive and motivational aspects of KM. Therefore, the differences in KM systems implemented are mostly associated with different organizational structures and demands of the companies. Although the challenges related to designing/implementation of effective KM strategy are serious the practice continues to demonstrate that they are not compelling. The most essential of these challenges are identified in the professional literature as well as the alternative ways and tools to cope with them. Tu sum up this paper approves that the major factors contributing to the failures of knowledge management strategies are highly changeable global environment, coupled with failure to take a holistic approach to designing the system of knowledge management, and substantial resources required to design and implement a truly effective KM programme. Evidently, the first of these drawbacks has received better recognitions from the theorists whom develop KM models, programmes, and strategies for modern organisations.

Friday, November 15, 2019

Impact of Down Syndrome and Cystic Fibrosis

Impact of Down Syndrome and Cystic Fibrosis Chantelle Bailey In this assignment I will discuss the using research to explain the impact of Down syndrome and Cystic Fibrosis on the individual and the society (family, NHS, family, friends and schooling). I will also identify specific examples of chromosome mutations and why they are so significant to each one (mentioned above). Downs Syndrome Down’s syndrome (Down syndrome) is a genetic disorder that causes some level of learning disabilities and a distinctive kind of physical features. There are three types of Down syndrome which I will talk about individually these are Trisomy 21, Translocation and Mosaicism. These are the chromosome mutations which cause Down syndrome. Down syndrome is a chromosomal disorder triggered by an error in cell division. This is when a person has three copies of chromosome 21 instead of the normal two copies. This disorder can lead to impairments in both mental ability and physical development that can range from minor to moderate developmental disabilities. A lot of babies born with Down’s syndrome are diagnosed with the disorder after birth these babies are likely to have some of the following. Have reduced muscle tone which can lead to floppiness (hypotonia) Their eyes will slant upwards and outwards. They might have a palmar crease where they only have one crease across their palm. There average weight and length might be below a normal baby. They might have a small nose and flattened nasal bridge. A smaller mouth A sandal gap (where they have a big space between their first and second toe. Children with Down syndrome may share some common physical traits; they do not all look the same. Their personalities will vary and their ability to do things. All babies born with Down syndrome will have some form of learning disability it will be different to each individual child. In some circumstances, babies who have the disorder are identified before birth through antenatal screening for Down’s syndrome. If you have positive results for Down syndrome there will be further tests available to decide how likely it is. The screening tests won’t tell you for definite if your baby has Down’s syndrome. The only definite way to see if your baby has Downs syndrome is to take a sample of the baby’s blood. Antenatal screening is offered to pregnant women of any age for genetic disorders. However the disorder is still often diagnosed after birth, so they can see the physical characteristics of the baby. Antenatal screening is a way to assess the possibility of your baby having or developing and abnormality disorder during pregnancy. The test should be offered at the end of the first trimester (11-13 weeks). It is possible to have the screening up to 20 weeks of pregnancy although you may have to have more blood tests. The screening tests can help reassure you that your baby has no detected abnormalities, help give you time to be ready for the arrival of baby who has additional needs and enable you to come to a decision about maybe even terminating the pregnancy. The testing can provide vital information for the care you receive during your pregnancy. However no test can ensure your baby will be born without an abnormality of some kind as some abnormalities may remain undetected. If your test comes back as high you might be offered pre-natal diagnostic tests. This is where they will find how likely it is that your baby will be born with a suspected condition (will never be 100% accurate). The testing they used to diagnose during pregnancy is known as the â€Å"combined test† this will include a blood test and ultrasound scan. A sample of your blood is taken and tested this is to check the levels of certain hormones and proteins. If your blood test comes back which contains abnormal levels of these substances (proteins and hormones), you will have an increased chance of having a baby with Down’s syndrome. When you have an ultrasound scan (nuchal translucency) they will measure the fluid behind the baby’s neck the thickness of this fluid will help in determining whether or not your baby is likely to have downs syndrome. If your baby has a chance of this condition you may be advised by the doctor to have further tests. These tests will probably be Chronic villus sampling or amniocentesis (this will happen whilst the baby is in the womb). Both of these tests carry complications but you will be told about them when you have these tests. Chronic villus sampling (CVS) comprises of taking a sample of the placenta for closer examination. CVS is performed after 10 weeks of pregnancy. The sample is done by passing a small needle through your abdomen or vagina and neck of your womb (cervix). The needle is guided into the correct position whilst having an ultrasound scan. The sample will be sent for testing and the results will come back to let you know of your baby has Down’s syndrome. The complications which can arise from this test are infection, heavy bleeding and even miscarriage. 1 in every 100women will miscarry following CVS. Amniocentesis comprises of a small sample of the fluid which surrounds the baby (amniotic fluid) for closer examination. This test is usually carried out after 15 weeks of pregnancy and can be done up to week 22. The same way CVS is taken through the abdomen will be used for this test and with an ultrasound scan. They will use a syringe and take a sample of the fluid and will be sent for testing. The complications which can arise from this is infection and injury to you or your baby. There is also a 1 in 100 chance of miscarriage the same with CVS. When you are informed of the outcome of your tests you might find this difficult to deal with. Obviously there will be an impact on not only your lives but also going through with the pregnancy. The baby will need more attention than a normal baby throughout its life so the impact can be difficult. The parents will be offered counselling where they can discuss this and the impact of this. It will help to make an informed decision whether or not to carry on with the pregnancy. After the birth of your baby (when you have gone ahead with the pregnancy) is when the initial diagnosis is made based upon your baby’s physical appearance. For a doctor to definitely diagnose Down’s syndrome they eill do a blood test called karyotype (this is where the chromosomes in the blood are analysed) if the results come back and it has found your baby has an extra 21 chromosome your baby will be officially diagnosed with Down’s syndrome. Like I mentioned before there are three types of Down’s syndrome and I will go through each one and explain what they are. Trisomy 21(nondisjunction) Trisomy 21 is when there is an error in the cell division called â€Å"nondisjunction†. Nondisjunction is a result of an embryo with three copies of the chromosome 21 instead of the normal two copies. In the normal process of reproduction, the egg and the sperm start out with the normal 46 chromosomes. The egg and the sperm will undergo cell division this is where the 46 chromosomes are divided into half and the egg and sperm cells end up with 23 each. When the egg and the sperm fertilize the baby will end up with a complete set of chromosomes half from the mother and the other half from the father. Sometimes though, an error occurs, when the 46 chromosomes are being split. Sometimes the egg or the sperm will keep both copies of the chromosome 21 instead of just having one copy. When fertilized the baby will end up with having 3 #21 chromosomes and this is called â€Å"trisomy 21† or Down’s syndrome. This is a typical cell division. 23 chromosomes from the egg and the sperm. Resulting, in 46 chromosomes. This is Trisomy 21 starting With the normal 46 chromosomes and cell division which results in 47 chromosomes. Translocation This type of Down syndrome is caused by rearranged chromosome material. Just like in trisomy 21 there are three #21 chromosomes, but one of the #21 chromosomes is attached to another chromosome instead of being separate. The extra #21 chromosomes is what causes the health problems associated with Down’s syndrome. In translocation Down syndrome the extra #21 chromosome might be attached to #13 or #14 chromosome. A room full of 100 Down syndrome babies you might not be able to pick out the one who had translocation Down’s syndrome. (fastbleep.com) How do these chromosomes get stuck together? A chromosome is made up of two arms connected by the centromere. In humans the # 13, 14, 15, 21 and 22 have very short arms and contains very little useful information, theses are called acrocentric chromosomes.

Tuesday, November 12, 2019

Caring for Children

For unit 8 you must put together a portfolio of research into a number of different topics as indicated by the headings below. The portfolio should include current and relevant research, information and materials from a variety of sources, refer to child development and identify, where appropriate, the relevance of current legislation.The portfolio may include documents generated through different aspects of your work such as: action plans, curriculum and routine plans, notes of activities, images, audio files, narrative accounts, media other than text, reports and presentations, leaflets, booklets, diaries and other suitable ways of showing research information and materials.Throughout the portfolio you should ensure that you address diversity and inclusive practice where appropriate for the task.You may use appropriate materials from this portfolio to contribute towards your external Research assessment task.Portfolio ContentE1 Collate evidence which describes the role of the prac titioner in caring for children (Gather and present information about the role of the practitioner when caring for children. This could include: meeting the needs and supporting the rights of children, working with their families, working in a team and with other professionals, compliance with legal requirements, care of themselves (the practitioner), training and development, attitudes/values of practitioners, inclusive practice)†¦Ã¢â‚¬ ¦.A1 Include a reflective account of the role of the practitioner in caring for children (Develop the information gathered for E1 and use your experiences to consider and show understanding of your practice in caring for children.  Use this reflection to suggest appropriate ways you could develop your role as a practitioner when working with children).E2 Collate information about how care for children may be provided within families and society (Gather and present information about the many different ways children are cared for by families an d by society. This may include: types of family care plus the range of statutory, voluntary, private and independent settings)E3 Include evidence which compares the differing roles of statutory, private, voluntary and independent settings (Provide evidence that looks at the roles of statutory, private, voluntary and independent settings that care for children – their main differences and similarities. > Statutory – provided by the state, e.g. schoolsPrivate – businesses that make a profit, e.g. private day nurseries > Voluntary – national and local organisations e.g. parent and toddler groups > Independent – e.g. pre-preparatory settings; kindergartens).E4 Include a summary of the main regulations that govern the care of children in different types of settings (State in a concise way the main regulations that regulate and control the care of children in a range of settings, eg Children Act 2004. The main points of this act that regulates care of ch ildren are†¦Ã¢â‚¬ ¦.)C1 Analyse how the main regulations can influence the provision of care. (A development of E4. Consider how the main regulations and controls you identified in E4 can influence the provision of care available for children)E5 Include TWO (2) activities which will each support and maintain a different aspect of the daily care of children (Include a description of TWO (2) suitable activities. Each activity should support and maintain a different aspect of the daily care of children)E6 Include an explanation of the key issues which enable multi-professional teams to work together (Give details of the main factors that enable teams of professionals with different expertise to work successfully together, eg It is essential to respect and value the knowledge and skills of other professionals because†¦Ã¢â‚¬ ¦.)B1 Evaluate ways to work effectively in multi-professional teams to support the care of children ( A development of E6. A detailed consideration and rea soned judgements of the issues (described in E6), to ensure support for children through successful multi- professional teams. Discussion of the effectiveness of ways could include: advantages and disadvantages of multi- professional teams, overcoming barriers to communication, consultation, and holistic approach to care of children, reflective practice†¦Ã¢â‚¬ ¦.E7 Provide evidence of current and relevant research throughout the portfolio (This criterion will be met if work is supported by appropriate references to current and relevant research).D1 Provide evidence to show how knowledge of child development can contribute to the recognition of children's care needs Supply evidence of how knowledge of child development helps the practitioner recognise individual children's care needs. This may include: reliable and valid assessments of individual children, use of developmental norms, knowledge of age/stage appropriate care, prediction of next stages, understanding differences an d valuing diversity, influences on development, the particular needs of individual children†¦Ã¢â‚¬ ¦.D2 Discuss TWO (2) strategies for improving your own learning and performance (Think about and provide detailed information about two different ways you can improve and develop your own learning and performance) .E8 Show an understanding of diversity and inclusive practice (This criterion will be met if work in the portfolio demonstrates that all children and their families should have their individual rights and needs identified and met).E9 Include references and bibliography (At least TWO (2) references must be made in the text to relevant books, articles, magazines or web sites. These are sources of information and the sources used should be listed at the end of the assignment in a bibliography. Sources of background reading can also be included in the bibliography. For more information, see CACHE – Finding the Level.

Sunday, November 10, 2019

Netflix Business Plan Essay

Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange. Netflix’s vision for the future is to become the best global entertainment distribution service, license entertainment content around the world, create markets that are accessible to film makers, and help content creators around the world to find a global audience. Management Team Netflix senior management team includes eight key players. Reed Hastings the Co-Founder and CEO, Neil Hunt the Chief Product Officer, David Hyman the General Counsel, Jessie Becker the Interim Chief Marketing Officer, Patty McCord the Chief Talent Officer, Ted Sarandos the Chief Content Officer, David Wells the Chief Financial Officer, and Jonathan Friedland the Chief Communications Officer. Most of Netflix’s management team share many roles. Reed Hastings, along with being the CEO of the company, he is also a member of the board of directors of Microsoft and of Facebook. Reed is also an active educational philanthropist and served as President of the California State Board of Education from 2000 to 2004. He received a BA from Bowdoin College in 1983 and an MSCS in Artificial Intelligence from Stanford University in 1988. Neil Hunt leads the product team, which designs, builds, and optimizes the Netflix experience. Neil holds a Doctorate in Computer Science from the University of Aberdeen, U. K. and a Bachelor’s degree from the University of Durham, U. K.  Patty McCord and her team maintains the unique culture at Netflix, hire new talent, and keep the organization lean and flexible despite its growth. David Wells currently took over the position of Chief Financial Officer after he spent seven years at Netflix in a variety of strategic planning and analysis roles. He earned his Master’s degree from the University of Chicago’s Booth School of Business and Harris School of Public Policy and a Bachelor’s degree in Accounting and Finance from the University of Virginia. Each member has a specific role that helps the company to continue to grow and the help the overall organization to succeed. The Business Netflix has revolutionized the way people watch TV shows and movies. Online streaming in the Video entertainment industry is rapidly growing and in order for Netflix to sustain competitive advantage Netflix continuously tries to improve what they have to offer. The core strategy at Netflix is to grow their streaming business domestically and globally as Mail-in DVD dies down. How the company achieves the strategic plan is setting a goal that is correlated with their strategy. The goal of Netflix is to maintain customer’s satisfaction while staying in the scope of the business parameters. Netflix tries to achieve its goal by continuously improving the customer experience, focusing on expanding their content, enhancing their user interface and extending out streaming service to even more Internet-connected devices. Being in the scope of business parameters to Netflix is to consolidate net income and operating segment contribution profit target. There are two main critical success factors that Netflix has achieved. The first is pioneering online streaming since 2007. Netflix was really the first company to successfully introduce online streaming to the video industry, which has transitioned the whole entire video entertainment industry. The second critical success factor is Netflix team of experts being able to enhance customer experience by offering customized recommendations based on what the consumer has watched. With critical success factors comes past achievements. Some of the major past achievements that Netflix has noted is the successful launch of the company going IPO in 2002. The initial public offering of 5,500,000 shares at $15. 00 per share on the Nasdaq. Secondly, not only was it a critical success but a major achievement to the company. In 2007 Netflix introduces streaming, which allowed members to instantly watch TV shows movies on their personal computers and since that time Netflix has been the leading company in doing so. However, with achievement comes a challenge the company has faced. The major challenge that Netflix has faced is the company rebranding attempt. Back in July 2011 Netflix announced that Netflix was dividing their services to two separate brands. The online streaming was going to remain Netflix and the Mail-in DVD was called Quixter. This would in turn increase member’s subscription. After the initial launch many customer where dissatisfied of Netflix choice and ultimately subscribers cancelled their subscription. As a result. Netflix is having a hard time gaining those customers back as well as gaining new subscribers. Another challenge that Netflix has is establishing an international presents. Back in 2010 Netflix initiated its international segment by starting to the north of United States, in Canada. Then in 2011 Netflix launched in Latin American and the Caribbean. At this point Netflix had a huge contribution margin loss of 103. million dollars. Then in the beginning of 2012 Netflix launched in the UK and Ireland, with even more of a contribution loss. Netflix is focusing on two major aspects of the business the first is to try to gain the subscriber’s hey have lost and to bring in new one by heavily marketing what the business has to offer. The second focus is that Netflix has also realized that they have not established a strong international presence and as a result the company has frozen future international launches until the given goal that was set out is achieved. Upon analyzing Netflix in the Online streaming industry there are many strengths that Netflix has. One is that Netflix revolutionized the industry by Differentiation. It is key to this industry being able to distinguish the company from its competitors. Secondly, Netflix is known for their recommendation system. This is more of their Niche strategy. They saw that now companies were doing this and from their research and development team they found that there was a market for this. However there are prevalent weaknesses that Netflix has such as: Customer loyalty, Market Vulnerability and relying heavily on one person set of skills. There are many competitions and many of Netflix customers are also customers at other online streaming websites. Secondly Netflix has not been around as long as Blockbuster and does not have the brand recognition that Blockbuster has. The online streaming industry has market vulnerability. The online streaming industry is rapidly changing, and Netflix solely depends on the partnerships and licensing they form. If contracts are not renewed that could adversely affect the business. Secondly, there are tons of competitors in the industry and Netflix may not be able to hold their subscribers. Netflix to maintain a competitive advantage Netflix must continue to build and maintain brand identity, increase customer loyalty by sustaining customer satisfaction. Product and Services The product that Netflix offers is a one month trial membership. The perks of having a Netflix subscription is there is no annual fee a year and you do not have to subscribe to it for one a whole year. It is a month-to-month subscription there is no cancellation fees. Initially Netflix had list of different subscription offers, currently when you sign up Netflix offers one main subscription offer that is 7. 9 a month for unlimited streaming of movies and TV shows then for an additional $7. 99 per month you can add the DVD by mail feature. Netflix is distributed two different ways online streaming and Mail-in DVD. The online streaming is via internet, smart devices, tablets or gaming consoles such as: internet TV’s, iPad, Android, PS3, Wii, and the Xbox 360. Currently, Netflix can be streamed from more than 700 devices. Industry Analysis The market value of the Video entertainment industry is at about 53 billion dollars and the competition is intense. The industry is rapidly changing due to the exponential growth of online streaming. The technical advances is a corporate to the exponential growth The technological advancements provides internet access virtually anywhere, the video process gets faster it seems like every couple month. With all the technical advances the online streaming business is more accessible and convenient to consumers. The size of the industry is rather large. it is about $56 billion dollars. This has a promising forecast for more profit. As you can see there is a lot of potential growth in the Video Entertainment industry. The Video Entertainment industry as a whole is in the early stages of the Mature Stage; however the online streaming sub-component is in the growth stage of the lifecycle and according to the Netflix financial statement the Barriers to entry is rather low. Competitors can launch a new business in the industry at a relatively low cost. The government regulations on the video entertainment industry are rather relaxed so that there are major risk involved such as Piracy and cyber security. Piracy is a major issue in this industry and although it is still a big problem. The United States has shut down one of the biggest piracy website: Megavideo. Which arguably has cost copyright owners 500 million dollars in lost revenue Cyber security is an issue because the internet can be a vulnerable place and as the technology gets more advanced the hackers get smarter. Cyber security remains an issue that U. S government is trying to minimize. Lastly, If the government were to heavily regulate the industry then copyright laws can change adversely affecting the industry. For example, Netflix like many business in the industry rely on the copyright, licensing and partnerships that they obtain if the U. S copyright laws changed then this can adversely affect the industry. The first sale doctrine provides individuals who knowingly purchase a copyrighted work from the copyright holder receives the right to sell, displays, or otherwise disposed of that particular copy, notwithstanding the interest of the copyright owner. The first sale doctrine plays a vital role in the United States copyright law. So the morale of the story is the government needs to find a happy medium where the industry is being a little more regulated than it is now to reduce piracy and cyber insecurity however, still allows business to obtain copyrights. Other factors that affect the industry or globalization and the political and social factors. Globalization has affected this industry. Many of the pirated movies that are available come from China and India. Secondly, for international segment the Political and Economic factors differs from United States. Failure to manage any of the risk associated with those factors could harm the overall business. Market Analysis We have determined that the industry is divided into two types of customers; the picky customers and the convenience customers. The picky customers are the ones who are looking for a specific movie or genre and are willing to wait a few days to get what they want. They also enjoy a rich movie watching experience and are unwilling to substitute for a different movie. The picky customer tends to be the older generation due to the time spent on choosing a movie. On the other hand, the convenience customers are those who want immediate access to a wide range of movies. They also want to be able to watch movies on multiple platforms such as on their phone, PS3, or their iPad. Since they use a lot online streaming to most of their movie watching, they are willing to substitute if the video they want is not available. The convenience customer is more tech-savvy which tends to be the younger generation. The trends that have been happening in the industry focus mainly on three aspects, convenience, cost and selection. Consumers want to be able to have a wide range of videos to choose from which are easy to obtain, at a low cost.

Friday, November 8, 2019

A Mystery of Heroism and An Occurrence at Owl Creek Bridge Essay Example

A Mystery of Heroism and An Occurrence at Owl Creek Bridge Essay Example A Mystery of Heroism and An Occurrence at Owl Creek Bridge Paper A Mystery of Heroism and An Occurrence at Owl Creek Bridge Paper In the two short stories â€Å"An Occurrence at Owl Creek Bridge† and â€Å"A Mystery of Heroism,† time is a big theme that is loosely contorted and slowed down to show the character’s ways of coping with fear. During both of these stories, the main characters become almost paralyzed with fear when faced with death. These characters are not aware of the consequences that follow their actions. Both The Occurrence at Owl Creek Bridge and A Mystery of Heroism discuss the quality of time here on earth and just how frightening it can be when one is not ready to die. Farquhar, a wealthy plantation owner born into an almost noble family of the South, is approached one afternoon by a â€Å"Confederate† soldier who inspires him to burn down the Owl Creek bridge to secure the Confederate army more time before the Union strikes again in the South. Much like Farquhar, Collins, the main character in â€Å"A Mystery of Heroism† is coaxed into treading into no mans land to grab some water for the soldiers at an abandoned farm well. Both characters come to the quick realization that the effort put into the task at hand is not nearly worth the outcome and stress once they are deep in action. In Collin’s case he is consciously aware of being dazed the first couple pages. At this time, Collins started thinking about irrelevant stuff like being disrespectful to his mother and, thinking about how he avoided a friend for 11 months after being lent some money and not paying it back. The daydream shortly diminishes when a Union sergeant is sw iftly dropped by an array of confederate bullets. Collins now comes back into touch with his body and mind in unity. Collins scurries to the well and is horribly traumatized. Farquhar being prepared to be hung, so much shows he is scared that he creates an almost different time realm to put himself back into somewhat control. Both of these characters are seeking a sense of heroism before they make unknown mistakes. Col

Wednesday, November 6, 2019

Free Essays on Marketing

The marketing mix E4) Describe your marketing strategy using the marketing mix The marketing mix is commonly referred to as the â€Å"4 p’s†, which stand for price, place, promotion and product. These are the four principles of a product which should lay the foundations for the launch and the growth of a product. My product will initially follow the code of the marketing mix therefore it should be successful in its campaign. Product Product is in fact the range of products that a business offers to the market place. Decisions have to be made about quantities, timing product variations associated services, quality, style and even the packaging and branding. Most organisations which are large offer more than just one product or service for the different types of segments. However the basic principle still remains, quality must always be high and consistent for the sale of products to be high and again constant. The product I am focusing on launching is my soft drink, which I will ensure reaches highest quality in production and there after. Branded products are said to be more likely to sell more than normal own branded goods. For example Coca Cola compared to Sainsbury Cola. However I firmly believe that using the right marketing techniques and good uses of promotion will enable me to establish a well reputable product. The product I will be focusing on offering the market is my soft drink which I will name â€Å" Juiceter†. The product life cycle Development Launch Growth Maturity Decline Stage 1 2 3 4 5 Just as everything else does, eventually most if not all products will die out. The product life cycle measures where abouts in the cycle my product would be. There are five stages in the cycle, my product should experience each of them. Stage 1: Development No product is dreamt of on the Monday and launched on the Tuesday! Each new product and idea must take careful... Free Essays on Marketing Free Essays on Marketing Sales worker supervisors oversee the work of sales and related workers such as retail Salespersons, cashiers, customer service representatives, stock clerks and order fillers, sales engineers, and wholesale and manufacturing sales representatives. They are responsible for interviewing, hiring, and training employees, as well as preparing work schedules and assigning workers to specific duties. Many of these workers hold job titles such as sales manager or department manager. Under the occupational classification system used in the Handbook, however, workers with the title manager, who mainly supervise nonsupervisory workers, are called supervisors rather than managers even though many of these workers often perform many managerial functions. (Sales worker supervisors oversee retail salespersons, cashiers, customer service representatives, stock clerks and order fillers, sales engineers, and sales representatives, wholesale and manufacturing; these workers are discussed elsewhere in t he Handbook.) In retail establishments, sales worker supervisors ensure that customers receive satisfactory service and quality goods. They also answer customers' inquiries and deal with complaints, and may handle purchasing, budgeting, and accounting. Their responsibilities vary, depending on the size and type of establishment. As the size of retail stores and the types of goods and services increase, these workers tend to specialize in one department or one aspect of merchandising. (Managers in eating and drinking places are discussed in the Handbook statement on food service managers.) Sales worker supervisors in large retail establishments, often referred to as department managers, provide day-to-day oversight of individual departments, such as shoes, cosmetics, or housewares in large department stores; produce and meat in grocery stores; and sales in automotive dealerships. These workers establish and implement policies, goals, objectives, and pr... Free Essays on Marketing Abstract - 2 - Introduction - 3 - What are the macro and micro-environmental factors which are likely to impact upon Skinclad’s business over the next five years? - 3 - Identify Skinclad’s internal factors, structures, systems, strategies, skills, shared values and the marketing mix and identify possible areas where there might be problems. - 4 - Do a SWOT analysis of the current situation. - 5 - Indicates possible marketing relevant courses of action, both internally and externally, to profitably increase sales in the short term within Skinclad’s current production and financial constraints and suggests what might be the strength and weakness areas identified. - 6 - Abstract Skinclad has been established now for a quarter of a decade now, but over the last few years a recession in the industry has forced Skinclad into financial difficulties and the majority of its outlets have terminated the contract with the firm. Now Skinclad has recruited market annalists to help them establish the correct marketing mix and get them up and running again. Introduction Skinclad Ltd has been making high quality outwear for over 25 years now, but over the last few years has ran into financial difficulties due to a deflated market and factors both internally and externally. Skinclad Ltd has decided to recruit the help of a marketing consultancy firm to help maximise sales and profits. What are the macro and micro-environmental factors which are likely to impact upon Skinclad’s business over the next five years? Macro Social and Cultural The consumers will be more obliged to pay a bit extra to guarantee quality. Even though there are far cheaper alternatives abroad (Korea and Taiwan) these garments are somewhat second rate compared to the garments Skinclad offers. Cheaper options available ... Free Essays on Marketing PRIMARY AND SECONDARY MARKETING RESEARCH How Can My Organization Benefit Abstract When conducting market research some questions are not adequately answered by secondary data, the market researcher must collect primary data. The success of a survey hinges most significantly on the willingness of respondents to provide the desired information. In this paper, we shall cover primary and secondary marketing research and how it would benefit my corporation. PRIMARY MARKET RESEARCH Why bother with market research? Anyone who's ever worked through a business plan knows the answer to this one. Trying to start a business without researching your potential market is as sensible as setting out for the North pole with a surfboard. Market research isn't just something you do when you're working on your business plan and then shelve. It needs to be an integral, ongoing part of your business' development. It's crucial to analyze your market and target your clientele before you waste your money on advertising that won't get you the results you want. Market research is also critical before you spend time and money developing a new product or service. There are a number of business people who just seem to do whatever they feel like doing. For many business managers, market research is a concept as abstract as that of peace, liberty or the pursuit of happiness. For some, market research is a fanciful activity that often requires a rich budget. For others, its application or usefulness is unclear. Since market research can mean different things to different people, it is worthwhile to discuss the basics first. Then, its power and applications can be better understood. The following sections will define market research, give an overview of the different types of research, and conclude with a scenario that puts research to work - using research to identify a business opportunity Why Research? Market research enables busines... Free Essays on Marketing How does advertising affect us in our daily lives? There are many diverse aspects of the advertising industry and its role in popular culture. It has an impact on the choices we make and the choices that are available for us to make. It is powerful on attracting consumers psychologically, visually and also culturally. One industry that tries to persuade people’s thoughts is the tobacco industry. The tobacco companies use terms such as â€Å"light† to mislead smokers into believing that those brands are safer, and therefore they will continue to support tobacco companies by buying cigarettes (Zuckerbrod 1). Another way that advertising influences people is by creating good impressions that can persuade them. It’s a scam because they get people to believe that they reduce health risks, when that is a false statement,† said Stephen Sheller, a Philadelphia attorney. A second way that advertising affects consumers is by encroaching on all areas. One example is with public schools getting corporate sponsorships for money to fund the resources that they can’t afford to pay for. Tax payers don’t want their taxes to increase, so this is a good alternative for public schools that desperately need money. The number of corporate sponsorships is increasing among high school and college athletic teams (Graham 1). The sponsorships help the schools pay for things they need, such as, gym facilities, a library or a technology center. â€Å"We want to give our kids the same resources, and we can’t raise taxes,† said John Kellmayer. Advertisement is also very important in the clothing industry. The more a clothing company is advertised, the more people will want to buy their clothes. Because of this, companies raise their prices on their clothing. They know that consumers will still buy their clothes because they want to have a certa in image. Popular stores such as Abercrombie and Fitch sell their clothing at much higher prices than other less ... Free Essays on Marketing Gimmie the â€Å"GOLD† Their back and their hot on the market. Camel has a new product: New Camel Turkish Gold Cigarettes. This product is new on the market but its name is old and well known. Camel cigarettes have been around for many years now, but the Turkish Gold’s are new. This product is most definitely a winner. The original Camel cigarettes are a big success and so will these. The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright. The color gold is suppose to represent things of value because gold is valuable. The writing on the article is blue and it has a blue camel right above the slogan. The blue and gold coorindates really well. This advertisement would make you stop and read on or even just look at the colors. The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pr etty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while. If people don’t get the mature vibe form the dress she’s wearing that’s okay because the product is new. They may just like the fact that the product is new and ... Free Essays on Marketing Randall’s Department Stores Randall’s had been very successful in building volume and gross profit dollars by increasing the frequency and variety of its sales events, but with continued promotional sales, and everyday low pricing in some departments they may have lost their customer’s confidence in the value of their merchandise. The pre-season, promotional sales, coupon sales and everyday low pricing in certain departments are sending a mixed message. It seems to me that they have to choose to either be in the market of ‘everyday low pricing’. or a mid-size department store. They have to consider who their customer base is and who their competition is, and I would think they would eliminate everyday low pricing. They carry many high quality brands with strong brand images, that don’t seem to fit into the EDLP system. For example, in the Men’s department, they were at risk of losing an important vendor who threatened to leave Randall’s because they did not want to be associated with EDLP. As it is now, as the retailer Randall’s is under pressure from the manufacturer to not mark down their products within a certain time frame, so they may jeopardize their position to even carry these brands. The merchandise they carry is not from the previous season, like a Marshall’s or T.J. Max may carry – that is not their competition. The stores like Prescott’s, D.H. Humphrey and J.C. Penneys are the competition and they are very aggressive in their advertising, price structure as well as the quality of the merchandise they carry. They may have to consider down sizing or even eliminating some departments, like their furniture or appliances because it may become impossible for them to be successful in achieving any substantial market share, or be competitive. They do not have the resources to compete with a Warehouse Electronics, so it may be better to choose not to. By having a more stable pri... Free Essays on Marketing Supply Chain and Logistics Management Supply chain-organizations which create and deliver products Logistics management-transportation and storage of goods to serve customer needs Total Logistics Cost Concept Minimize the cost of moving and storing goods, while providing an acceptable level of customer service Three keys1)movement of goods 2)storage of goods 3)acceptable customer service Acceptable customer service Deliver product when and where customer wants it Factors 1)lead time-time from order of product to delivery for sale 2)inventory on hand 3)customer demand-fluctuating or stable Lead time, inventory and demand If demand is stable, or predictable, lead time unimportant (can order 2 months in advance) and proper inventory can be calculated If demand fluctuates- how much inventory? Lower inventory, lower costs- storage, investment, may become obsolete Adequate Customer Service Bananas 25 29 30 24 22 31 30 25 28 28 29 26 32 29 28 31 100 29 30 27 10 How many to order? If only last one day, then worthless? How high a level of customer service? Perfect Customer Service Very expensive- never run out!!! When? Hospital-blood, medicine Steak house Wendy’s-key items Most businesses try to satisfy most customer demand days Logistics-Movement and Storage Trade-offEach store has a huge warehouse, no transportation- but very costly- building, equipment, investment in inventory, etc. Many stores, but only one warehouse- cheaper, but high transportation costs, higher lead time Compromise-warehouse for a group of stores (Wal-Mart-each store within one day’s drive of a warehouse) Movement Water-Boats, barges-require little energy to move, so: 1)cheap, 2)high capacity; but 1)slow, 2)limited are... Free Essays on Marketing The marketing mix E4) Describe your marketing strategy using the marketing mix The marketing mix is commonly referred to as the â€Å"4 p’s†, which stand for price, place, promotion and product. These are the four principles of a product which should lay the foundations for the launch and the growth of a product. My product will initially follow the code of the marketing mix therefore it should be successful in its campaign. Product Product is in fact the range of products that a business offers to the market place. Decisions have to be made about quantities, timing product variations associated services, quality, style and even the packaging and branding. Most organisations which are large offer more than just one product or service for the different types of segments. However the basic principle still remains, quality must always be high and consistent for the sale of products to be high and again constant. The product I am focusing on launching is my soft drink, which I will ensure reaches highest quality in production and there after. Branded products are said to be more likely to sell more than normal own branded goods. For example Coca Cola compared to Sainsbury Cola. However I firmly believe that using the right marketing techniques and good uses of promotion will enable me to establish a well reputable product. The product I will be focusing on offering the market is my soft drink which I will name â€Å" Juiceter†. The product life cycle Development Launch Growth Maturity Decline Stage 1 2 3 4 5 Just as everything else does, eventually most if not all products will die out. The product life cycle measures where abouts in the cycle my product would be. There are five stages in the cycle, my product should experience each of them. Stage 1: Development No product is dreamt of on the Monday and launched on the Tuesday! Each new product and idea must take careful... Free Essays on Marketing Ben & Jerry ¡Ã‚ ¦s was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavours of the new  ¡Ã‚ §Smooth, No Chunks ¡Ã‚ ¨ ice cream line. Ben & Jerry ¡Ã‚ ¦s selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the company ¡Ã‚ ¦s administrative infrastructure. Ben & Jerry ¡Ã‚ ¦s loss was not solely due to their employee orientated approach, but they appeared to have taken out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition. As reflected in the balance sheet, Ben & Jerry ¡Ã‚ ¦s had reinvested huge amounts of property and equipment in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable future Haagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other ice creams not in the  ¡Ã‚ ¥super premium ¡Ã‚ ¦ category. To an extent, these are real competitors. However for the market B&J caters for {the up market 25-40 ¡Ã‚ ¦s with a high disposable income} their strategies should not have a great impact on B&J. The frozen yogurt lines which B&J now provides, has a number of direct competitors to deal with. Dealing with other substitutes is not tha...

Sunday, November 3, 2019

Rhetorical Analysis paper on air pollution in China Essay

Rhetorical Analysis paper on air pollution in China - Essay Example King’s goal is to convince the audience that air pollution in China paves way for new opportunities of investment and profitability. King has adopted the style of a guide in the article for the audience. In this article, King has made a very structured approach to guide the audiences through his argument in that he has also proposed how to approach the topic; he has suggested what to think at a particular point while reading the article as â€Å"Hold that thought, while you consider another point† (King, 2013). Likewise, he says, â€Å"I'll discuss this in a moment. First, however, let's take a look at† (King, 2013). Not only does King suggest the audiences when to think what, but he also openly tells which point needs more thinking and which should just be ignored; â€Å"And don't chuckle at that idea† (King, 2013). He has used this structured and guided-thought strategy to make the audiences think exactly on the lines that he wants them to think on so that by the time they reach the article’s end, they consent with what King that it is possible to make profit from the rising level of air pollution in China. King has emphasized on particular words and incorporated emotional appeals in the article by using different word formatting to reflect their importance e.g. â€Å"Bad means BAD† (King, 2013).... Occasionally, King has exaggerated problems to make the audience see through his lens e.g. â€Å"the words 'air pollution' and China are almost one and the same† (King, 2013); obviously they are not the same for had they been same, they would have been synonyms. One can sense the high level of sarcasm embedded at several such points in the article. At another point, King says, â€Å"drivers can't see where they're going† (King, 2013); obviously it is very unlikely for the air pollution to rise to a level where the drivers can even not see where they are going. However, these effects do make the article more interesting and help the audience understand the gravity of the problem which is one of the goals of King. In order to emphasize his argument, King has made use of numerous examples that suggest rise in the air pollution in China. These examples include but are not limited to increase in the number of road accidents, delayed flights because of low visibility from air pollution, clogging of hospitals in Beijing from people suffering from lung ailments, cancellation of the outdoor activities by schools, and stores running short of out-face masks. These examples reflect as pictures in the minds of the audience as they read the article. While King notes several statistics to show rise in the air pollution in China e.g. reading for air pollution given by the air monitor on top of the US Embassy in Beijing, China and its comparison to the average reading to show how far pollution has exceeded, King has not given in-text citations or a references section to facilitate the audience in locating the sources of the statistics he uses. There are several points where he has made statements without supporting them with adequate sources. For example, King says, â€Å"The worst of

Friday, November 1, 2019

Assignment on Macroeconomics Essay Example | Topics and Well Written Essays - 1500 words

Assignment on Macroeconomics - Essay Example Financing deficit by borrowing in the futures through bonds with a premium interest is not a good prescription to finance additional expenditures. Running a budget deficit places upward pressure on interest rates (Arestis & Sawyer, 2010, pg.328) When a government has to raise money, which in this case is to finance Social Security, Medicare or other programs for the elderly, one of the tools it can use to sell bonds or promissory notes which the buyer or investor can cash in at a maturity date which the government guarantees. Raising money for such laudable programs is not a problem, only the method it is being raised in this case because it has a contagion or ripple effect in the other sectors of the economy. We all know that business needs capital either to start or to expand. Business is essential in a given economy as it does not only pays taxes for the government to spend on its programs but it also provides jobs which in turn yields more taxes to the government through the inco me tax of the employees. Also, it produces goods and services which other entities may utilize to create value and in the process also yields tax to the government. Suffice to say, business is important in the over-all health of any given economy. Business also incurs costs; either for its operation or the overhead of maintaining itself to be a going concern as a business. One of the expenses it has to pay is interest expense or the cost of money. It is necessary for business needs additional capital for it to expand and respond to competition, changing technology or to simply adapt with the times to remain competitive. So when interest rates are jacked up to invite investors to avail the bonds for the government to finance the spending on Social Security, Medicare, and other similar programs, it inadvertently harms other components of the economy such as business. Plainly, what the government is doing in this case is to make the cost of money more expensive so that there will be mo re buyer of its promissory notes or bonds. When cost of money becomes high, it will precipitate a vicious cycle in the economy. If we may recall the recent crisis both in Asia July of 1997 and United States in 2009, interest rates became so high that nobody can afford to loan it or banks were just hesitant to lend money due to the high prevailing interest rates thinking that they will not be repaid or that borrowers will default on it. So when interest rates or cost of money is high, business will freeze their expansion programs or whatever projects they have on the table. This will result in the freeze hiring of additional workers, business becoming less competitive resulting in the over-all contraction of the economy. So while there will be money that will be raised for financing the government social programs such as Social Security, Medicare, etch, it will eventually back fire in the future. Not only that the economy will contract, but there will also be lesser jobs available. B usiness will implement cost-saving measures and this will precipitate a recession as business are interconnected, one supplies the other or dependent with the other. When there are lesser jobs available or when companies are refusing to give its employee a salary raise, there will be less money available in the pockets of the consumer. When there is less money in the pockets of the consumer, they will tend to spend less. When there is less spending in the economy, there will be less incentive for the industry to produce. For one man’s spending is another man’