Tuesday, August 6, 2019
Report Of Coca Cola Marketing Analysis Marketing Essay
Report Of Coca Cola Marketing Analysis Marketing Essay The operating environment of our company contains two parts: the macro-environment and the micro-environment. Macro-environment: Entering into the 21st century, the material production of the society has been abundantly riched and the standard of living of people has been greatly improved. The UK beverage market is going through an environment of constantly meeting the material and cultural needs of people. The consumption concept of pursuing healthy and fashionable lifestyle becomes more and more important. People constantly strive for excellence and dedicate to the pursuit of aggressiveness. The number of people that concern about the nature and health is constantly increasing, while some products of the Coca-Cola and their fashion sense and metropolitan image are consistent with the characteristics of modern peoples entertainments and the development of living space(Wette Kristensen,2005). They also comply with the demand of low calorie of the consumers, so it will be subject to the general consumers. Micro-environment: Generally speaking, Coca-Cola has the stable and strong suppliers and intermediaries with scale. The supply chain is relatively clear. It can constantly adjust its supply chain and value chain according to the actual situation. This has great relationship with creating the stable kingdom of Coca-Cola(Jens Rupp,2009). There are basically only two competitors within the industry of the US soft drinks for the two companies account for 70% market shares. But there are some differences between these two brands in the customer experience and the impression. Both have a long history and great advertising investment. The influence of history and advertisements make the two brand Coca-Cola and Pepsi become the symbol of American culture. For various reasons they form a great industrial monopolies. Currently Coca-Cola continues to develop to a new direction. (2)Competitive regional analysis The main rival of Coca-Cola in the beverage market is the other existing competitors and potential competitors. Among them, the existing competitors include foreign competitors and local competitors. The foreign competitors-Pepsi Cola is the largest available competitor. Pepsi Cola is one of the worlds most successful companies of consumer goods. The two companies monopolize the cola market in the world (Eileen P,Anderson-Fye ,2004). Currently in the UK, they are popular in different cities. The local brands are Coca-Colas local competitors. These brands in the UK have a relatively fixed group of consumers and the local consumers have formulated certain consumption habits, which is also a strong rival of Coca-Cola. (3)SWOT Analysis Advantage (strength) The worlds largest soft-drink giant, it has the advantages of strong manufacturers and great global competitiveness. Strong marketing capabilities, systems and corporate advertising. Brand image grows deeply in peoples minds, has become one part of consumers life. The Mystery formulations of the core product are extremely confidential, so its popular for 100 years without failure. Access deployment is rather complete, and has the strong sales channels of fast food.Innovative and highly competent, the most representative product is the launch of Diet Coke.High market share, more market leading brand products.Products have the characteristics of convenience, the unique flavor and the fair price and so on.Product life cycle has the patterns of loop recycling, remains intact.Recently it announces that the employee stock option is one part of salary transfer fee, which will fully reflect the financial condition of enterprises. Disadvantage (weakness) Large organizations, control is not easy.Consumers stereotypes to the products unhealthy beverages containing the ingredients of caffeine in cola, and could easily lead to obesity and other health problems. The product identification of major consumer groups (younger) is slightly worse than Pepsi. Access of bottled drinks is over the wide range and its more difficult to control the final product quality of consumers. Opportunity General soft drinks industry can enter into the industry with low barriers, however its hard to develop into the cross-marketing level.Carbonated beverages are more suitable for the demand of the younger, especially for Latin America and the Asia-Pacific countries. The proportion of young people is rapidly improving which brings the industry more business.Brand image of beverage has a deep influence to the sales condition. Threat The alternative of other Non-cola carbonated beverage products of other alternative is still quite possible.The pursuit of health consumers will definitely reduce the consumption of carbonated beverages. The competition of beverage market competition is quite fierce. The main rival Pepsi is a huge threat. Over the past few years, the performance of Coca-Cola is stagnant while the Pepsi is continuous growing. (4)PEST Analysis: Analysis of political and legal factors: the British political environment is stable, the production is developing and people live and work with high level. The legal system is more perfect. Coca-Cola has to be in accordance with the British laws and regulations when takes various marketing activities to achieve better development in the UK. This can bring more advantages and opportunities to Coca-Cola. Analysis of economic environment factor: the treatment of the UK to the foreign investors is very favorable. Foreign and British businesses get the same tax, financial subsidies, new technology development subsidies. Because of the complete base facilities, transport facilities, communication equipment, stable political environment and other advanced and favorable conditions, they are enormously attractive to foreign investors. In addition, the UK is a developed country and has a relatively high level of economic development. (Springer US,2003). So the product quality competition is more important that the price competition if Coca-Cola want to be well developed in the UK. Analysis of technical factor: due to the rapid development of science and technology, the cycle of using new technology in new product has been greatly shortened. The product renewal of beverage industry has speed up. At the same time the promotions are becoming more diverse. Analysis of Social and human factors: the UK is a country filled with elegant atmosphere. But it also has the side of young and enthusiastic. The British are taking care of the life quality and spiritual enjoyment. 2. Marketing positioning (1) Market Segmentation 1) segment by the purchasers age: According to the market survey, the main consumers of Coca-Cola are the younger with the age from 15 to 34. They account for more than half of the whole consumer group. The young generation are open-minded and they pursuit healthy, fashionable and high-quality life. Therefore the natural and healthy Coca-Cola which is consistent with the trend can meet their requirements. 2) segment by the purchasing factors: Interest segments of market age numbers psychology preferable brand taste Heavy consumer Pursuit fashion and trendy and like to buy foreign brands Soda product Health and beauty 20-34 Heavy consumer Pursuit fashion, health and leisure, with more pressure and eager to relax Functional beverage or packaged water with caffeine and vitamins Health and care >35 Light consumer Conservative, pursuit stability, peace and the longevity of life Healthy and nutritious (2) Target Market Through market segmentation, we decide to choose the 18-29 year old consumer group as our target market. Because the consumers with this age are the main consumers of the Coca-Cola products. Besides, as there are lots of universities in Britain, the target group can form the market that is large enough and has some potential. Moreover, since the consumption attitudes of college students change and the income levels of young white-collar increase, the purchasing ability of the group has been improved in some extent. Meanwhile the young people have a higher Coca-Cola brand loyalty. As long as our products can make a breakthrough on taste and function, it will win the consumers heart easily. Develop with the way of regional agency, that is using large cities such as London, Oxford, Cambridge, Birmingham, Liverpool and so on to drive the small market. Take the chains and supermarkets as the main distributors. (3) Marketing Strategy Coca-Cola is an enterprise that keeps pursuitting innovations. After successful developed the non-cola carbonated drink smart series, it introduced a natural non-carbonated fruit juice and successful realizes the product diversification. Its product is coherent. On the other hand, as the boss of beverage industry, Coca-Cola has a clear competitive advantage.(Fiona Scott Morton,Florian Zettelmeyer,2004). First of all, it maintains a concentric development and its own technology, equipment, staff, cost and other advantages provide a solid backing to the development of tea drinks. Second, the Coca-Cola has the worlds most mature, stable production capacity and the fastest distribution channels. The market of tea drinks becomes a corollary. In the end Coca-Cola has a well brand reputation. So we put the favorable market segment as a starting point and focus the strength and advantages of the enterprise in one market segment to obtain success. And then through the spread role of the targe t market to enlarge the vertical depth of consumers. (4)The effect of marketing strategy Segment the market by selecting the 18-34 years of age to learn the needs of market segments and take intensive marketing activities. Then the strong market position can be achieved in the market segments. The enterprise can save substantial operation costs and win the high return on investment as a result of specialized production, distribution and promotion. 3. Advertising Campaign a. advertising strategies (1) advertising objectives: improve the brand image and product awareness (2) advertising theme: happy life (3) performance style: easy sunshine (4) advertising slogan: create an infinite future with Coca-Cola together b. media strategy Media types Characteristic Ads budget Arrival rate Frequency (weekly) Our-door ads Repetitive, with the combined effect of symbols and actions 3500 80% 3 broadcasting low cost, flexible information dissemination, timely, wide spread, 2500 60% 2 network effectively attract the target audiences attention, and interact directly with consumers 3000 80% 2 newspaper Lasting preservation of information, high trust 1000 50% 1
Monday, August 5, 2019
Dangerousness and Dangerous Offenders
Dangerousness and Dangerous Offenders Dangerousness and Dangerous Offenders. Analyse the concept of dangerousness and critically evaluate its usefulness for the criminal justice system. Dangerousness, is the concept of criminology that is used to attribute those offenders who are deemed to pose a significant risk to the general public but whose actions cannot be made attributable to a specific mental illness. This therefore means that the administration of their criminal punishment is, by law, to be dealt with by the penal system as opposed to the medical profession. This paper analyses this concept of dangerousness, which will predominantly take into consideration the difficulties of creating an adequate legal definition for the use of the â€Å"dangerousness†concept as a tool within the modern criminal justice system. In particular, critical assessment of a possible use for a dangerousness concept will be analysed with reference to difficulties of categorisation of dangerous behaviour and possible usefulness.  Once a use for dangerousness has been identified, this will be analysed with reference to possible impacts on the modern Human Ri ghts regime. These findings will be cross referenced with the work of the Multi-Agency Public Protection Arrangements (MAPPA) and the Multi-Agency Public Protection Panel (MAPPP) in order to determine whether there really is a use for an all encompassing ’dangerousness’ concept in Criminal Justice. A.     Definition of the Concept of Dangerousness Research into the dangerousness concept reveals that it is a character that is attributed to certain criminal offenders. Floud and Young therefore describe dangerousness as:            â€Å"a pathological attribute of character: a propensity to inflict harm on others in disregard or defiance of the usual social and legal constraints†¦Ã¢â‚¬ The first revelation of the concept of ‘dangerousness’ is, therefore, that it is a notion aimed at the criminal offender. A second aspect of the concept is that the offender need not be suffering from any form of mental illness. This does not pose huge problems for the criminal justice function of sentencing, since mental illness is indicative of insanity, which when averred in a court of law, has the effect of acquitting the offender on account of lack of mens rea to commit the crime. The insane are therefore dealt with by the medical profession on a strictly subjective level in a way that the penal system would be ill equipped to provide. This was evident in the case of Peter Sutcliffe, the Yorkshire Ripper, who, after a period of time in prison due to a failed plea of diminished responsibility, was eventually found to be mentally unsound and was placed into psychiatric care. Finally, a third aspect, or perhaps a problem associated with the above definition is that there is little guidance on the classification of behaviour that can be deemed as dangerous. This will be dealt with below. In relation to this, there is no assistance in the determination of the boundaries between dangerous and non-dangerous offenders. B.     Dangerousness as a useful tool for the criminal justice system            1.        Definition of Criminal Justice In order to assess a potential tool for the Criminal Justice system, it is essential to know exactly what Criminal Justice is in order to identify its specific requirements for potential, useful tools. Criminal Justice is highly complex for the simple reason that it is a system operated by various institutions including the police, the crown prosecution service, the criminal defence service, the courts, the probation service and the prison service to name but a few. Sanders and Young have however identified one key principle of all institutions that are instrumental in the Criminal Justice system, which is to regulate:                      â€Å"potential, alleged and actual criminal activity within procedural limits supposed to protect the citizen from wrongful treatment and wrongful conviction†¦Ã¢â‚¬            2.        Requirements for dangerousness to be a useful tool Dangerousness, as a tool within this system, therefore requires to be instrumental in the regulation of alleged and actual criminal activity. Dangerousness itself would fit into the criminal justice modal as a legal term for the attribution of certain offenders but, in doing so, it must have a functional use beyond mere classification. As a tool within a fair legal system that is governed by the Human Rights Act 1998, it is also necessary that the definition of dangerousness is clear and precise so that offenders are given the benefit of full transparency of the law. C.     A function beyond mere classification? What is the function of dangerousness? In 1981, Fleud and Young presented their publication on the discussion of dangerousness as a classification of individuals for the purpose of imposing predictive judgements:            â€Å"†¦for sentencing purposes a man should only be judged ‘dangerous’ if it can be predicted that he will commit a future offence with something like the degree of particularity and certainty with which we could reckon to establish the fact that he committed a past offence†¦Ã¢â‚¬ While this is certainly a function for the tool of ‘dangerousness’ in the criminal justice system, ‘dangerousness,’ as a designation that leads to predictive judgement, is a blatant attack on the concept of ‘innocent until proven guilty‘. This is clearly pronounced by the fact that all criminal acts are determined in a court of law using the standard of ‘beyond reasonable doubt,’ and that the evidential burden of proof lies with the prosecution as opposed to the defendant. This also profoundly supported by Article 6 of the European Convention of Human Rights (ECHR) which categorically stipulates the right to a free trial. In addition, our current criminal justice system employs initiatives that are geared towards the rehabilitation of the offender, which means that modern day imprisonment is not only a fulfilment of the requirement to protect the public, but is also a means of educating the offender for the purpose of development of re-integration into society. The premise for preventative detention would suggest that the offender is past hope for such rehabilitation. Any form of incarceration for reasons other than the determined sentence administered through the channel of a fair trial must be given the most absolute and strict scrutiny. This is the basis upon which the extended detention of forty-eight hours under s 41(3) of the Terrorism Act 2000is based and, under strict circumstances laid out in Schedule 8, this period of detention may be extended. The significance for ‘dangerousness’ is that, as a concept of criminal justice that facilitates extended incarceration, there would require to be a clear, precise and strict declaration of parameters to determine the situations that would give rise to ‘dangerousness’ without which there can be no certainty in the law governed by Human Rights concepts. These findings therefore show that preventative detention can now never take place in line with Human Rights but does this mean that dangerousness is a concept that is fully obsolete? This in not the case when we examine the operation in the modern era of the organisation of MAPPA, which was set up in 2001 under the authority provided by the Criminal Justice and Court Services Act 2000. MAPPA is a supervisory, regulatory body that monitors offenders that are deemed to be dangerous to the public. Far from being a hindrance to the Human Rights concept, MAPPA bridges the gap between, the right to Liberty of the offender who has served time in prison, and supervision for the protection of the public. MAPPA is also a clever way of allowing for the continued adherence to Article 5 (ECHR) by facilitating the monitoring function of MAPPA as justified by the fact of a right to liberty and security of person under Article 5 for the general public. This is given priority over an absolute right to Article 5 protection for the dangerous offender. The approach is therefore intended to be the proportionate measure that finds adequate compromise between the rights of the general public on the one hand, and the offender on the other. This therefore allows for qualified freedom within a more specialised version of the traditional practice of probation. D.     Finding parameters for dangerous behaviour As a premise from which to determine the ‘dangerousness’ in behaviour, types of criminal behaviour that fall into this category would be all forms of criminal offence that would be considered as creating risk of ‘grave harm to others’. A traditional viewpoint for this concept is to include such violent crimes as murder, rape and all other forms of assault. In addition, this umbrella can also include crimes where there is a less direct aim at bodily harm, such as dangerous driving, arson and other wilful destruction of property. However, the list can be endless! The problem of attribution of dangerousness to specific crimes is solved under the MAPPA model by limiting the supervisory scheme to violent and sex offenders. In addition, the high risk offenders are referred to the more specialised MAPPP. The powers of both organisations are found under the Sexual Offences Act and Criminal Justice Act 2003, in which the responsibility for supervision of dangerous offenders is granted to the Police, Prison and Probation Services who are collectively referred to as the ‘Responsible Authority.’ This model does however leave open two ongoing problems.            1.        Dangerous behaviour is still not necessarily confined to violence and sex offences From a criminal justice point of view, the focus on specific types of behaviour, although initially pointing to violent crimes, does ignore the fact that grave harm can be inflicted in other ways such as the committal of fraud, embezzlement and money laundering. In fact, these types of crimes have the potential of creating far more widespread harm than that of conventional acts of violence. There is equally a distinct social difference between the physically violent spectrum of criminal behaviour and the so-called white-collar criminal activity involved in crimes of deception. This first problem therefore reveals that ‘dangerousness’ should not be limited to acts of violent and sexual nature but it continues to reveal the fact that any potential list of ‘dangerous crimes’ must be finite in order to preserve certainty in the law.            2.        Vast focus on the offender ignores the social context of crime Not only is it clear that dangerous crimes need not be exclusively of the violent and sexual nature, but the focus of ‘dangerousness’ is wrong in that it draws attention to the criminal and the crime as opposed to the social problem that generated the criminal behaviour. As shown via illustration of the problem associated with the classification of ‘dangerous’ crimes, there are many social contexts that are capable of creating certain criminal activity. A mere focus on the offender does nothing to hit hard at the root of the problem and the criminal justice system simply continues to imprison and punish offenders from the breeding grounds of, on the one hand, deprived and poverty stricken areas, and on the other, hand, corrupt administrative institutions. Dangerousness therefore not only ignores problems in society, but in doing so, it misses out on the wide variety of types of criminal activity that can be generated across the spectrum of social environments.             3.        Counter arguments It must however be remembered that there are other forms of supervisory mechanisms in place for the future prevention of non-violent and dangerous crimes such as embezzlement. These include the striking off of Directors from the board of directors following criminal activity. Furthermore, in relation to the targeting of social problems associated with specific areas of the country, John Prescott is currently heading one of the most comprehensive and widespread re-generation programs in UK history. Conclusion Dangerousness, as a legal concept, has extremely limited scope and the MAPPA model is merely a Human Rights friendly method of supervision that has utilised the word dangerous to describe violent and sex offenders. While the dangerousness concept has the potential to go far further than this small window of crimes, it is as a result of the complexities inherent in dealing with various crimes and their diverse social backgrounds that dangerousness cannot become a single operation within the criminal justice system. Instead, its usefulness is merely that of a non-legal but linguistic adjective to different crimes that require diverse preventative measures. Bibliography Legislation Sexual Offences Act 2003Criminal Justice Act 2003Terrorism Act 2000Human Rights Act 1998 (European Convention of Human Rights) Case LawR v Sutcliffe, The Times, 23 May 1981 Textbook PublicationsJ Floud and W Young, â€Å"Dangerousness and Criminal Justice,†(Cambridge Studies in Criminology XLVII, 1981)A Ashworth, â€Å"Principles of Criminal Law,†(Oxford University Press, 4th edition, 2003)A Sanders and R Young, â€Å"Criminal Justice,†(Butterworths, 2nd edition, 2000) Web Resources The Labour party: www.labour.org.uk/jpbattlebusThe Home Office: www.probation.homeoffice.gov.uk
Sunday, August 4, 2019
Abortion :: essays research papers
Abortion, which has been legal for over 23 years, is against the Constitution and the Supreme Court case that legalized, it should be overturned. In 1971 a pregnant single woman (Roe) brought a class action suit challenging the constitutionality of the Texas criminal abortion laws, which prohibited having or attempting an abortion except on medical advice for the purpose of saving the mother's life. This lawsuit was labeled Roe v. Wade. The Wade of Roe v. Wade was Henry Wade, one of the attorneys who argued the case for Texas. Roe v. Wade was first argued in the Supreme Court on December 13, 1971. Roe v. Wade was reargued October 11, 1972 and on January 22, 1973 Justice Blackmun delivered the opinion of the Court: "The [Supreme] Court declares the statutes void as vague and overbroadly infringing [the] plaintiff's ninth and fourteenth amendment rights." From then on an average of 4,100 abortions have been legally performed in this country daily. Abortion is defined by a decidedly objective source (the dictionary) as "a fatally premature expulsion of a fetus from the womb" (Webster 2). Abortions are performed in a variety of ways. The procedure depends on how long the woman has been pregnant and where she decides to have the abortion. The most common methods of abortion in the United States are: menstrual extraction, suction curettage, D&E, saline, prostaglandin, and hysterotomy. Menstrual extraction is a form of a suction curettage that doesn't use a curette and is sometimes performed even before a pregnancy test has confirmed pregnancy. A suction curettage is performed from six to 14 weeks after the "mother's" last period. A blunt suction tube is inserted into the uterus, which extracts the baby and the uterus lining. Then a narrow metal loop called a curette is used to scrape the walls of the uterus to make sure that it has been completely emptied. The saline method is used after the sixteenth week. It is an abortion where the baby is poisoned by a salt solution that is injected through the woman's abdomen into the amniotic sac. The baby is delivered, usually with an anesthetic that lessens the woman's pain to that of natural childbirth. Prostaglandin is used during the same timeframe as a saline abortion. Prostaglandin is a hormone that induces labor. In a prostaglandin abortion a synthetic version of the hormone is either injected into the amniotic sac or introduced as a vaginal suppository that causes violent labor and delivery of the baby, which is usually born alive because the drug doesn't kill it in the womb.
Saturday, August 3, 2019
Berlin Diaries Vs.Survival In Auschwitz :: essays research papers
Berlin Diaries vs. Survival in Auschwitz      The two books Berlin Diaries by Marie Vassiltchikov and Survival in Auschwitz by Primo Levi both chronicle World War II from two different perspectives. They are both personal accounts from each author’s actual experiences. The two books have different formats, points, facts, and actualities. For example, Berlin Diaries is in actual diary format, and Survival in Auschwitz is in story format. I found that Berlin Diaries was harder to read because of the format, where Survival in Auschwitz was easier to follow. Also both stories were taken from two very different points of view. Marie Vassiltchikov was a Russian aristocrat that fled Russia and was seeking refuge in Germany. Primo Levi was an Italian Jew who was captured by the Nazis and taken to a concentration camp. Vassiltchikov was free, she lived a restricted life, but she still had her freedom. Levi was a prisoner; he lived a captive slave life and had no liberties or freedoms. This difference seems to b e the most consequential. They led such different lives. Levi was the absolute bane of the Nazi existence, as they were to him. In contrast, Vassiltchikov actually worked for the Nazis; granted to have the freedom that she did, that’s where she had to work. But still, Vassiltchikov had freedom, how much more different could one get from being a Jewish prisoner in a Nazi concentration camp, as Levi was. There are so many points to this major contrast that it almost encompasses the entire concept of comparing and contrasting he two.      While there could not be anything more opposite than having freedom and being a prisoner, there were still other differences that had no regard to Vassiltchikov and Levi’s actual living conditions. Missy (Vassiltchikov) originally was fleeing the Russian army. They would have killed her for being an aristocrat. Primo’s danger was always from the Nazis. His Jewish â€Å"race†was his mark of death. As mentioned above, Missy was a Russian aristocrat; Primo was from the working class of Italy. Generally their demographic backgrounds could not get much different either. Religion was also a major and blinding difference. Also as mentioned above Primo was a Jew and Missy was Christian. This difference is what separated them further in Missy’s freedom and Primo’s captivity.      Another difference that played a huge role in each book was the actual placing of each story. Berlin Diaries Vs.Survival In Auschwitz :: essays research papers Berlin Diaries vs. Survival in Auschwitz      The two books Berlin Diaries by Marie Vassiltchikov and Survival in Auschwitz by Primo Levi both chronicle World War II from two different perspectives. They are both personal accounts from each author’s actual experiences. The two books have different formats, points, facts, and actualities. For example, Berlin Diaries is in actual diary format, and Survival in Auschwitz is in story format. I found that Berlin Diaries was harder to read because of the format, where Survival in Auschwitz was easier to follow. Also both stories were taken from two very different points of view. Marie Vassiltchikov was a Russian aristocrat that fled Russia and was seeking refuge in Germany. Primo Levi was an Italian Jew who was captured by the Nazis and taken to a concentration camp. Vassiltchikov was free, she lived a restricted life, but she still had her freedom. Levi was a prisoner; he lived a captive slave life and had no liberties or freedoms. This difference seems to b e the most consequential. They led such different lives. Levi was the absolute bane of the Nazi existence, as they were to him. In contrast, Vassiltchikov actually worked for the Nazis; granted to have the freedom that she did, that’s where she had to work. But still, Vassiltchikov had freedom, how much more different could one get from being a Jewish prisoner in a Nazi concentration camp, as Levi was. There are so many points to this major contrast that it almost encompasses the entire concept of comparing and contrasting he two.      While there could not be anything more opposite than having freedom and being a prisoner, there were still other differences that had no regard to Vassiltchikov and Levi’s actual living conditions. Missy (Vassiltchikov) originally was fleeing the Russian army. They would have killed her for being an aristocrat. Primo’s danger was always from the Nazis. His Jewish â€Å"race†was his mark of death. As mentioned above, Missy was a Russian aristocrat; Primo was from the working class of Italy. Generally their demographic backgrounds could not get much different either. Religion was also a major and blinding difference. Also as mentioned above Primo was a Jew and Missy was Christian. This difference is what separated them further in Missy’s freedom and Primo’s captivity.      Another difference that played a huge role in each book was the actual placing of each story.
Friday, August 2, 2019
The History Of Rave Music :: essays research papers fc
The history of Rave Music is quite interesting. It has been around for decades. Some enjoy it, some don’t. There is some conflict as to where Rave Music actually started. Some people, non-ravers most likely, ask what is Rave Music? Rave Music is made up of technologically advanced beats that are mixed with other beats to form music. Rave Music has a culture of its own, as so does any other music type. The history of Rave Music is hard to sum up, but here it goes... The controversy in â€Å"Who started Rave Music, U.K. or U.S.?†is going to forever live on. But in all actuality, the U.S. sparked the flame that started it all. It all started back in 1970, in Detroit and Chicago, when Djs, like Frankie Knuckles, would program drum rhythms and play disco records over the top of his beats. He would play this â€Å"music†in the â€Å"club environment†. In 1977, in Chicago, the first club, playing this â€Å"music†, opened and was called The Warehouse. This is where house music received its name (shortened version of the clubs name). The U.K. heard of this and adopted the music. The music blew up over seas. Meanwhile it was still on the low in the U.S.. That is why people say the U.K. started it. House music was being played in gay clubs, in England, for 2 years before any sign of acceptance in the straight scene. While that was going on, the Djs in the U.S. were playing around with their music and somehow came up with the idea of mixing house music and hip-hop together. In 1985, Hip-house was born. This is when house music blew up in the United States. In 1986, Underground was born. Djs started getting creative with their music and in 1987 Deep House and Techno were born. In 1988, came Acid House. This was invented by 2 Djs who were hooking up their equipment and someone accidentally hit the on switch and on came the speakers making an â€Å"acidy†noise. The Djs liked the noise and decided to mix house music in. Thus, making Acid House. The U.K. began feeling left out and started experimenting themselves. In 1989, they came up with New Beat, a mix between Acid, Techno and House. While this was going on the U.S. came up with Hardcore, some really really fast house music. In 1990, LA finally decided to step away from the rap scene and give House/Techno a try. The History Of Rave Music :: essays research papers fc The history of Rave Music is quite interesting. It has been around for decades. Some enjoy it, some don’t. There is some conflict as to where Rave Music actually started. Some people, non-ravers most likely, ask what is Rave Music? Rave Music is made up of technologically advanced beats that are mixed with other beats to form music. Rave Music has a culture of its own, as so does any other music type. The history of Rave Music is hard to sum up, but here it goes... The controversy in â€Å"Who started Rave Music, U.K. or U.S.?†is going to forever live on. But in all actuality, the U.S. sparked the flame that started it all. It all started back in 1970, in Detroit and Chicago, when Djs, like Frankie Knuckles, would program drum rhythms and play disco records over the top of his beats. He would play this â€Å"music†in the â€Å"club environment†. In 1977, in Chicago, the first club, playing this â€Å"music†, opened and was called The Warehouse. This is where house music received its name (shortened version of the clubs name). The U.K. heard of this and adopted the music. The music blew up over seas. Meanwhile it was still on the low in the U.S.. That is why people say the U.K. started it. House music was being played in gay clubs, in England, for 2 years before any sign of acceptance in the straight scene. While that was going on, the Djs in the U.S. were playing around with their music and somehow came up with the idea of mixing house music and hip-hop together. In 1985, Hip-house was born. This is when house music blew up in the United States. In 1986, Underground was born. Djs started getting creative with their music and in 1987 Deep House and Techno were born. In 1988, came Acid House. This was invented by 2 Djs who were hooking up their equipment and someone accidentally hit the on switch and on came the speakers making an â€Å"acidy†noise. The Djs liked the noise and decided to mix house music in. Thus, making Acid House. The U.K. began feeling left out and started experimenting themselves. In 1989, they came up with New Beat, a mix between Acid, Techno and House. While this was going on the U.S. came up with Hardcore, some really really fast house music. In 1990, LA finally decided to step away from the rap scene and give House/Techno a try.
Thursday, August 1, 2019
Laughter Therapy Essay
â€Å"Laughter is the best medicine!†We’ve all heard that before, but is it true? Studies show 20-25 minutes of laughter every day is healthy for the body. Laughing also helps with depression, cancer patients, making our hearts healthy. It also strengthens our immune systems, relieves stress, helps us look younger and so much more. Laughing Therapy relates to positive thinking. Most diseases are related to stress, tension depression. When we have tension, we start various problems in our body such as; high blood pressure, heart troubles, lowers our immune systems, etc. Laughing helps relaxes our muscles and helps in relieving stress. Muscular tension is released when you laugh. Your digestion is better. It helps heart rate and helps blood flow. The blood vessels carrying blood in our body expands which results in increased blood supply to various body parts. When we laugh, our mind stops the thought process, we don’t think of anything, keeping our stress at lowest possible level. Laughter also helps in keeping the level of stress hormones low. Laughing also helps in fighting against mental stress, anxiety, depression, insomnia and various other mental disorders. This reduces our dependencies up on various medications required to stay away from the illness. People who try laughter therapy say they feel much better, tension-free, mentally balanced and they sleep better than before. By laughing, it improves our immune system. As I stated above, the base of laughter therapy relates to positive thinking. It is proved scientifically that if a person has negative thoughts while he/she is sick or prey to depression or anger about his/her illness, then it results in weakening of his/her immune system and then it takes more high doses of medications to cure that person. At the other end, positive thinking helps a person improve his/her immune system and become healthy again as soon as possible. Laughter therapy helps in removing negative thoughts from our mind and not letting our immune system go down any further. â€Å"According to one research, laughter helps in increasing the number of Natural Killer cells, antibodies levels in our body which fight against diseases that attack us, improving our immune system many folds.†This has proved very helpful in fighting against some deadly diseases such as cancers, AIDS, some mental disorder. The treatment of which requires patient to have a strong immune system. It also helps you feel and look younger by exercising your facial muscles. Laughter provides support in curing some chronicle and hereditary diseases, asthma, obesity problems, addictions of various types by improving conditions of patients such by strengthening immune system, blocking negative thoughts, arresting anger and similar mental conditions. People who cannot exercise because of their physical condition, have found laughter to be very beneficial. Steve Wilson started the Laughter Therapy in 1964. He was a psychologist at the Ohio Reformatory for Women. Wilson was asked to teach his practices in other states and it became a hit! He went from Ohio across to California and he made it to India. In India, he met Dr. K in 1998, who was also a Laughter Therapists. The teachers’ in India who believes in the laughing therapy was completely different from the East side of the world. The East side thought it would just a study to go into for school and to help relieve stress. The West believed it healed the ill ones. With the influence of the India teachers and his colleagues from the East, Wilson decided to start his World Laughter Tour so the methods of the East and the West could be shown to the whole world. There are classes taught everywhere here in Utah. Most are called Laughter Yoga Classes. The Laughter Yoga Classes is learning the unconditional laughter with yogic breathing, also known as Pranayama. You will learn how to just laugh, without even hearing a joke, seeing something funny, or even thinking. Laughter Yoga is non-political, non-religious, non-racial, non-threatening, and non-competitive. It also teaches you to just take a breather and stay positive no matter what situation you are in. â€Å"Laughter Yoga combines laughter with yogic breathing exercises. It is a perfect way to laugh and get exercise at the same time. It approaches laughter as a body exercise so it’s easy to laugh even if you’re depressed or in a bad mood. I’ve tried it, and it works.†– Oprah Winfrey Laughing for about 20-25 minutes a day can make you feel fresh for the rest of the day. Not only does it make you feel fresh but also it helps keep you healthy. Laughing will help keep your blood levels downs, help the blood flow smoothly, relaxes your muscles, and help cure diseases. You will learn how to relax and think positive. Laughter Therapy is known all over the world. However, I have just found out about this. Classes are taught all over Utah. Take a class and get the feel of what Laughter Therapy can do to you. And remember, â€Å"Laughter is the best medicine!†Works Cited: 1. http://www.worldlaughtertour.com/sections/about/history.asp †¢ CeraNet, Inc. World Laughter Tour, Inc. – History  ©2011 †¢ Used September 24, 2011 2. http://www.laughteryoga.org/index.php?option=com_content&view=article&id=731:laughter-yoga-as-laughter-therapy&catid=263:laughter-yoga-for-healing-therapeutic-benefits&Itemid=457 †¢ Laughter Yoga International, Dr. Kataria – Last updated September 10, 2011 †¢ Used September 24, 2011 3. http://www.laughteryoga.org/index.php?option=com_content&view=article&id=180:what-is-laughter-yoga&catid=85:about-laughter-yoga&Itemid=265
Teachers Day
Dr. Sarvepalli Radhakrishnan, OM, FBA (Telugu: ; 5 September 1888 – 17 April 1975) was an Indian philosopher and statesman. He was the first Vice-President of India (1952–1962) and subsequently the second President of India (1962–1967). One of India's most influential scholars of comparative religion and philosophy, Radhakrishnan is considered through his efforts to have built a bridge between the East and the West by showing that the philosophical systems of each tradition are comprehensible within the terms of the other.He wrote authoritative exegeses of India's religious and philosophical literature for the English speaking world. His academic appointments included the King George V Chair of Mental and Moral Science at the University of Calcutta (1921-? ) and Spalding Professor of Eastern Religions and Ethics at Oxford University (1936–1952). Among the many honours he received were a knighthood (1931) and the Bharat Ratna (1954). His birthday is celeb rated in India as Teacher's Day on 5 September.Since times immemorial, Indians have respected and idolized their teachers. Earlier, we used to call our teachers ‘Guru' and now it's the contemporary ‘Sir' or ‘Madam'. Nevertheless, the role of teachers has remained the same. They were, are and will continue to be our guiding light, creating conditions conducive to our overall development. We will always be thankful to them for their constructive support. It is as an expression of this gratitude only that we celebrate Teacher's Day in India.Teacher's Day is a tribute to the hard work and devotion of the teachers all year long, to educate a child. In India, teacher’s day is celebrated on 5th of September every year. Indian Teacher’s Day is dedicated to Dr. Sarvepalli Radhakrishnan, who was a zealous advocate of education and one of the greatest scholars and teachers of all times, apart from being the first Vice President and the second President of India. As a mark of respect to this phenomenal teacher, his birthday came to be observed as Teacher’s Day in the country.On Teacher's day, students across India dress up as their teachers and take lectures in classes that are assigned to the teachers they represent. Sometimes, teachers sit in their classes as students, trying to relive the time when they, themselves, were students. Also, functions are organized in schools on the special day, where students present dance performances, dramas, and various other programs to entertain their teachers. This day provides for a healthy interaction between teachers and students as well. Dr.Sarvepalli Radhakrishnan Dr. Sarvepalli Radhakrishnan was one of the most distinguished diplomats, scholars and teachers of India, apart from being the first Vice President and the second President of the country. As a tribute to this great teacher, his birthday is observed as Teacher's Day across India. As a matter of fact, when his students and friends asked him for the permission to celebrate his birthday, it was he who asked them to celebrate the day as Teacher's Day, honoring the efforts of teachers across the country.Indian Teacher's Day History India has been celebrating Teacher's Day on 5th September, since 1962. The day commemorates the birthday of Dr Sarvepalli Radhakhrishnan, a philosopher and a teacher par excellence, and his contribution towards Indian education system. Dr Radhakhrishnan believed that â€Å"teachers should be the best minds in the country†. On this day, we gratefully remember the great educationist, apart from honoring all the teachers that have made our life much more knowledgeable and fulfilled, as serving as our beacons of light.
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